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JAY-Z STARTED A LABEL WITH APPLE?

I am sure you guys know this rumor isn’t new at all. There have been rumors about Jay-Z (and sometimes Beyonce) starting a new iTunes-like label with Apple for quite some time. I think they started right around the same time we found out Jay-Z’s contract with Def Jam was up for renewal. Anyway, here is the latest, which is actually old. They are saying that Apple and Jay-Z are going to make an announcement at the Macworld convention. Somebody called BGR has seemingly confirmed these label plans. Jay-Z and Steve Jobs together forever? I wonder if Bill Gates looks at Jay like he’s the one that got away. Anyway, this is what they are saying is going down. I guess so…but why not somebody like Bono, who is already Apples’ bud?